It’s trade show season across Europe, and suppliers are setting up their booths to meet you. Take advantage of these days to network, discover new trends, and secure the best deals. Here are some essential tips to help you get the most out of this year’s trade fairs.
Photos: European Bridal Week
Wear the Right Shoes
Walking around a trade show for several days requires comfortable footwear. A good pair of sneakers will keep your feet happy throughout the event. A great tip is to bring two pairs of shoes and switch them halfway through the day. Even the most comfortable shoes can feel tiring after hours on your feet, so alternating will help you stay comfortable.
Choose the Right Bag
Trade shows are full of brochures, catalogs, and business cards. If you expect to pick up just a few, a shoulder bag or backpack will do. But if you plan to collect materials from every exhibitor, consider bringing a rolling suitcase—your back will thank you!
Ask Questions
Curiosity is key! Don’t hesitate to approach exhibitors and ask questions—they are there to assist you. And don’t worry about asking the “wrong” questions or if your English isn’t perfect. Most suppliers are used to working with international buyers and are happy to help. Plus, a little body language goes a long way!
Stay Hydrated & Energized
Trade show venues tend to have dry air, so drink plenty of water throughout the day. While many booths offer coffee, tea, or even sparkling wine, remember to balance it out with water. Also, keep your energy up by eating properly—start with a solid breakfast and lunch, and bring some fruit or snacks to keep you going.
Get Enough Sleep
The best business decisions are made when you’re well-rested. Trade shows often come with late-night dinners and networking events, but be sure to get enough sleep so you can make the most of the following day.
Follow Up on Leads
Take notes as you go! With so much happening, it’s easy to forget important details. Write down key information immediately after visiting a booth. If you receive a business card, follow up with an email—it’s a great way to continue the conversation and build lasting business relationships.
Plan Your Route
Even if a trade show isn’t massive, it still requires good planning. Start your day with a coffee and a look at the floor plan. Mark the booths you must visit while leaving room for spontaneous discoveries.
Stay Focused
If you’ve been in the industry for a while, you’ll likely recognize familiar faces, and hallway conversations can quickly eat up your time. While networking is important, don’t let small talk keep you from visiting key exhibitors. Be friendly and social—but stay efficient.
Set Clear Goals
Why are you attending this trade show? What do you hope to achieve? Define your goals before you arrive to ensure a productive visit. That said, leave room in your schedule for spontaneous finds—you never know when you’ll come across an unexpected gem!
After Hours: Make the Most of Your Trip
Trade shows aren’t just about business. Take the time to explore the city, enjoy a nice dinner, and get to know fellow industry professionals outside of work. Building relationships is just as important as the deals you make on the show floor.
With the right preparation, you can turn your trade show visit into a valuable and enjoyable experience. Happy networking!
