At the end of March, Messe Essen in Germany was once again transformed into a vibrant hub for bridal fashion during European Bridal Week 2025.
Text & Photos: Nordic Bridal Media
With nearly 500 collections and visitors from 54 countries, the event set a new record and reaffirmed its position as Europe’s leading trade platform for bridal and occasion fashion.
European Bridal Week 2025 could confidently declare success when the doors closed after three sparkling days at Messe Essen in Germany. With nearly 500 collections and visitors from 54 countries, the event set a new record and confirmed its place as Europe’s leading meeting point for bridal and occasion fashion.
Under the theme “Crafting Dreams Into Reality”, the show was filled with enthusiasm, creativity, and a focus on sustainability. Well-known brands such as Allure Bridals, Demetrios, Justin Alexander, and Rosa Clará Group showcased their 2026 collections, offering inspiration with both classic elegance and modern flair.
The programme featured spectacular fashion shows and many opportunities for networking, including informal “Meet & Greet” sessions. European Bridal Week 2025 clearly demonstrated the industry’s ability to innovate – with style, collaboration, and confidence in the future.
Plans are already in place for the 2026 edition, which will once again take place at Messe Essen from 28–30 March 2026. The event is intentionally scheduled early in the season to allow deliveries to retailers during their busiest period.
Snapshots from the show!
Helene Beckeman from Nordic Agency Group represented Morilee / Veni Infantino.
Hans and Charlotte (Lykke Brudekjoler) purchased new gowns for their shop.
Our Nordic Lounge was appreciated. A break from shopping and a glass of bubbles was popular among both retailers and suppliers.
Azuree Bridal exhibited for the first time – with an impressive collection!
The models did a fantastic job showcasing the bridal gowns.
Retailers in focus
The show attracted retailers from more than 54 countries, including over fifty Nordic bridal shops. They took the opportunity to explore new collections and establish partnerships with designers. There was high interest in collections that combine quality with accessibility – especially those offering flexible delivery options and competitive pricing.
Voices from the industry
The feedback from exhibitors was overwhelmingly positive, with many praising the event’s professional organization and its importance for innovation in the bridal sector:
“This year’s European Bridal Week in Essen was an amazing experience for us. After receiving the EBW award for Best Ball and Eveningwear Brand last year, we were extremely pleased with the response to our new 2026 collection. The number of visitors exceeded all expectations, once again confirming that EBW is one of the leading meeting points for bridal and occasion fashion in Europe.”
– Christian Köhlert, owner and CEO of Christian Koehlert
“We are incredibly grateful for the professional organization of European Bridal Week. It was a fantastic opportunity to meet our European partners and present our new collection. The results exceeded our expectations, and we’re already looking forward to next year!”
– Adrian Latoszek, owner of Dama Couture
“European Bridal Week – for us, it’s like a home game with guaranteed success!”
– Irina Donner, owner of Euro Mode Donner | Diane Legrand
See you again next year!
Save the date! 28-30. march 2026, Messe Essen
