Together with European Bridal Week and lots of Nordic visitors we created magic for three straight days the big annual tradefair in Essen Germany.
Text & Photos: Mari Kråkenes Loewen
After a fantastic European Bridal Week 2022, we can truly say that Messe Essen in Germany is the core centre of bridal, hosting the most remarkable trade show for the industry. Over 400 well established bridalwear manufacturers and international designers from across Europe and beyond have been showing their latest collections, giving buyers the chance to see what is on offer for the new season in the most relaxed and yet sophisticated of surroundings.
It was amazing to see all of our friends from the Nordic Bridal Shops again, and we hope everyone enjoyed themselves as much as we did! Everybody seemed happy with the fair and was able to make important purchases.
It was great to finally be able to meet face-to-face again with no facemasks! Seeing and touching the amazing dresses gave us such an important feel of how they are made and is uncompared to just viewing images the dresses.
The bridal shop owners told us great stories of success from the latest few months, some had even had an all-time-high sales record during february/march. This is fantastic news!
Our Nordic Lounge was greatly appreciated. A break from the shopping round with a glas of bubbles were popular both amongst visitors and exhibitors.
Party at the champagne bar on Sunday. The Nordic guests contributed with singning and a festive mood.