New designer at Morilee – Jiyup Kim

Morilee is entering a new era with the appointment of Jiyup Kim as the new chief design officer, following the renowned Madeline Gardner.

Formerly at Vera Wang, Kim aims to bring a blend of luxury and unique style to Morilee’s bridal and special occasion collections. Her first collection will be shown in 2025 at the National Bridal Market Chicago and Barcelona Bridal Fashion Week.

Kim’s vision for Morilee includes storytelling as a central element, merging cultural influences with contemporary designs. She aspires to craft pieces that turn special moments into extraordinary experiences for brides around the globe.

Together, Kim and Morilee’s CEO, Terri Eagle, intend to expand the brand’s range to accommodate every bride, blending tradition with innovative touches. Morilee will offer a wide variety of wedding gowns at different price points, ensuring there is something for everyone.

In addition to Kim’s new role, Morilee is bringing in new hires and promoting current staff, signaling a bright future for the brand. As Morilee embarks on this exciting journey under Kim’s direction, the bridal industry is keenly awaiting the brand’s next chapter.