Pronovias donates wedding dresses

Pronovias Group, the global leader in luxury bridalwear, is donating wedding dresses to hospital-employed brides-to-be working on the frontlines of the COVID-19 pandemic.

Text & Photo: Pronovias


The group started this program in China at the beginning of this year and has already provided many engaged Chinese nurses and doctors with beautiful wedding gowns. They are now extending their effort to multiple countries worldwide.

In line with their commitment to dress the dreams of stylish brides around the world, Pronovias Group will offer wedding dresses to all betrothed hospital employees, from doctors and nurses to janitors and cafeteria staff.  The company initiative aims to celebrate their extraordinary and selfless dedication to the fight against this global pandemic.

Pronovias Group Artistic Director Alessandra Rinaudo curated “THE HEROES COLLECTION” for this important occasion, selecting a wide variety of beautiful, unique wedding dresses especially for these brides. She described these workers as “soldiers, unrelenting in their battle to heal the sick.” She continued: “it is an honor to show my support and raise awareness for all of these women doing their best to overcome this pandemic. Love will conquer all.”

Pronovias CEO Amandine Ohayon emphasized how “grateful [we are] for these heroines in hospitals around the world putting their own life at risk to save others´ lives relentlessly.” She added, “Donating our wedding dresses to wonderful women is the least we can do to bring happiness and joy to their wedding day, making them look and feel their best.”

Using the slogan #LoveConquersAll, Pronovias Group wants to share a message of love and selflessness in these times of uncertainty and distress, hoping that, before long, brides will again be able to celebrate their love.

All hospital-employed brides-to-be who assisted in this crisis are eligible for a free gown from until August 31st, 2020. THE HEROES COLLECTION will be available exclusively in flagship stores. Pronovias stores: Spain (Barcelona, Madrid -Velázquez, Sevilla), Italy (Rome, Milan), France (Paris, Lyon, Marseille) Portugal (Lisbon), United Kingdom (London), United States (New York, Los Angeles, Miami, Houston), and Mexico (Mexico City). In all Nicole stores in Italy.


Based in Barcelona, Spain, Pronovias Group is the worldwide leader in bridal fashion, with a portfolio of luxury bridal brands such as Pronovias, St Patrick, White One, Nicole and Lady Bird. Present in over 4000 retail points and in 105 countries with 44 Pronovias Boutiques in cities such as New York, London, Milan and Paris, among others. In July 2017, Pronovias Group was acquired by BC Partners, a private equity firm.