Justin Alexander launches Adore

Justin Alexanders new line, Adore, is made for the fresh and modern city bride, who knows what she wants. A spontanious and confident young woman.

 Text: Mari Loewen   |   Photo: Justin Alexander

adore2Leading bridal brand Justin Alexander confirmes that they will launch their new brand Adore at London Bridal Fashion Week 2020.

“With the launch of Adore we are ready to appeal to all modern brides with a youthful and happy spirit. The brand emits a joyful atmosphere that celebrates authentic happiness, embracing an overall light and uplifting feeling. Fashion-forward and girlish, yet effortless gowns remain at the core of the label and all gowns are designed for independent women with an active and modern lifestyle.”

Other brands under the Justin Alexander umbrella are Justin Alexander, Justin Alexander Signature, Sweetheart, Sincerity and Lillian West.


For a confident woman with a active and modern lifestyle.