Something for every bride to Adore

Understanding that no two women are the same, Justin Alexander’s Adore collection takes a totally innovative approach, designing highly individualised looks to meet the tastes and lifestyles of different brides. The new Adore collection is available now and promises to inject a new sense of excitement into the industry.

Take note… The informal bride is relaxed and doesn’t take life too seriously. She is at peace with her personality, focused on her own goals, and stands apart from everyone else. She wants a simple yet impactful wedding dress with bold accessories, reflecting her sense for the latest fashion trends.

The civil chic bride doesn’t need a big white wedding, and will opt for an intimate ceremony with those who matter most. Her chosen gown will be feminine and playful, with a special twist, and she almost certainly wants a sophisticated headpiece.

The urban bride is different – edgy and super cool, calm and confident. She’ll be looking for a lightweight dress, with great details, and that all-important movement.

The new season introduces brilliant opportunities to fulfill dreams, satisfy whims, and complete the story. What’s not to Adore!